Jozannah Quintanilla for KSAT 12
A powerful partnership that is attracting tens of thousands of runners to the Alamo City for second annual Rock 'n' Roll Marathon will be a major boost to the local economy.
"The town loves the Rock 'n' Roll and the Rock 'n' Roll Marathon loves this town, because of all that San Antonio has to offer," said marathon staffer and runner David Benjes.
Richard Perez, president of the Greater Chamber of Commerce said the marathon should provide a $40 million economic impact.
"This is an opportunity for us to tell our story and then they go back from where they come from and tell that story as well," Perez said.
Local businesses are ready to serve an anticipated big crowd of tourists.
"We plan on being slammed on Sunday," said Millard Stetler, owner of Good Time Charlie's restaurant. "We are absolutely fully staffed and fully stocked with favorites. We're ready to handle them."