Adidas set to be official outfitter of the Standard Chartered Dubai Marathon 2011

Marked in the global running calendar in January each year, the Standard Chartered Dubai Marathon attracts competitors from as far as Melbourne and Montreal, creating a truly international running event.

With over 60 years of sporting heritage and running expertise, adidas will be providing all participants, marathon officials and volunteers with commemorative adidas apparel that has been exclusively designed for the occasion.

"We are very proud to be supporting the Standard Chartered Dubai Marathon 2011, a world-class sporting occasion that has become a national institution of sorts. The expanded reach and appeal of the marathon extends well beyond that of a sporting event, to draw consumers into an active lifestyle, further underscoring the adidas brand ethos," said Eduard Massier, Marketing and Business Development Director at adidas Emerging Markets.

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