Success calls for collaboration

RunningTimes reports

With USATF and IAAF overseeing the governance of the sport, decisions related to fair play, rules and regulations are covered. In fact, even the necessary events to advance running and track and field already exist, it’s just a matter of linking and packaging them in a way that is appealing to athletes, sponsors, fans and the media. We have well-established events like Beach to Beacon, Falmouth and Peachtree, but unlike matches in other sports, they have nothing to do with one another, making it difficult to consume and understand the significance, especially for outsiders.

“It’s all right there,” says New York Road Runners (NYRR) president and CEO Mary Wittenberg. “We just have to put it together.” Boston Athletic Association’s former executive director, Guy Morse, weighs in, explaining: “We have to be clear in our expectations and I think cooperation between willing partners is the best, most viable, way to go.”

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