NBC and the nonprofit running club that operates the New York City Marathon said on Monday they have agreed to a three-year extension for a broadcast deal.Terms of the deal between General Electric Co's NBC Sports and the New York Road Runners were not disclosed, but a source familiar with the deal said it is an advertising revenue-sharing agreement. The deal begins with the race in November.
Under the deal, NBC and its New York affiliate will offer expanded coverage of the ING New York City Marathon, one of the largest organized marathons in the world.
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