K-Swiss is a very successful tennis company looking to crack the running market. The challenge for K-Swiss is how to go from being a tennis company trying to sell shoes in the running market to becoming an authentic technical running specialty shoe brand. A key factor in K-Swiss’ favor is a loyal fan base, those who have worn K-Swiss footwear products from other categories tend to like K-Swiss. The other big plus is funding. K-Swiss has a sizable war-chest to go after the running market and be able to stick with their vision for quite some time. Add to this, K-Swiss Running is being led by a solid group of industry veterans with enough experience to get the job done. The pieces are in place for K-Swiss to take a stab at the market and be serious about it.
Tuesday, December 22, 2009
Get your kicks - K-Swiss Blade-Light (???)
K-Swiss is a very successful tennis company looking to crack the running market. The challenge for K-Swiss is how to go from being a tennis company trying to sell shoes in the running market to becoming an authentic technical running specialty shoe brand. A key factor in K-Swiss’ favor is a loyal fan base, those who have worn K-Swiss footwear products from other categories tend to like K-Swiss. The other big plus is funding. K-Swiss has a sizable war-chest to go after the running market and be able to stick with their vision for quite some time. Add to this, K-Swiss Running is being led by a solid group of industry veterans with enough experience to get the job done. The pieces are in place for K-Swiss to take a stab at the market and be serious about it.
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