BMW Germany on Sunday announced details of its offensive in the Running: From 2011, BMW "Official sponsor of the Frankfurt Marathon. The partnership with the organizers motion events is applied to several years, extending the commitment of BMW in this sport. Recently, the company had already announced that starting next year to promote the BMW Berlin Marathon as Title Sponsor and its presence and role in the largest running series in Germany, the city runs from BMW and SportScheck to increase significantly.
The London Marathon is this Sunday already at 29 Time played and is the oldest city marathon in Germany. In this year were about 13,000 runners in London and were cheered on the long road to the finish by about 350,000 viewers.
"We are pleased with the Frankfurt Marathon as title sponsor at the start to leave," says Manfred Bräunl, Head of Marketing, BMW of Germany. "We have decided to be more prominent in the future the most important running events in Germany. The London Marathon is one of them definitely. Not for nothing that he has received next to the Berlin marathon in the only German running event from the International Association of Athletics Federations IAAF Gold status. "
Jo Schindler, managing director of motion events, added: "It is fantastic that the premium car manufacturer BMW is involved in running. We look forward to continuing the success story of the Frankfurt Marathon with BMW. Our marathon is not only the oldest city marathon in Germany, but is also one of the fastest and most beautiful. We also recorded an upward trend for years so what the terms of participant and spectator numbers. "
The route takes in the 1991-built Messeturm its beginning and takes participants on both sides of the Main by the Hessian financial metropolis. Annual highlight is the running of the athletes in the century-old Festhalle in Frankfurt, where they complete the last 60 meters of the marathon on a red carpet.
In recent years the popularity of running marathons and has grown rapidly in Germany. Approximately two million athletes regularly take part in running events. Almost one in four BMW customer operates actively jogging or running. BMW with this growing interest in running the account and enter a new strategic field. Attendance at events such as the BMW Berlin Marathon, which allows Frankfurt Marathon or the city runs from BMW and sports check it to address a broad target group specific and delight with attractive on-site services and activities.
"Running is an incredibly friendly sport," added Bräunl. "It depends on endurance, strategy and fighting spirit. Only those who divides his forces and deploying them optimally efficient, can deliver maximum benefits. These requirements fit well with BMW. Because with our cars we have the same approach: we are not in vain with BMW EfficientDynamics pioneer relating to the responsible use of resources ".
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