"I think we’re scratching the surface when it comes to fully leveraging mobile and online opportunities to do what we do offline, which is to have this positive impact by engaging more people and getting them running, by developing a community around running to make it really, really fun, by taking charitable giving to another level, by really promoting our pros and using video and audio to really bring to life what’s so great about our athletes [...]. That’s the area that’s next up that we haven’t gotten to yet."
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mzungo says: Promoting professional athletes? mzungo.org. Look no further.
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