Last week a big debate started up on the Power Balance bracelets, whose holographic technology is supposed to "work with your body's natural energy field", "resonating and responding to the natural energy field" to improve balance, strength, endurance and flexibility. Too good to be true? Apparently, yes, because in the last week, the fraudulent advertising claims made by the company have been poked and exposed by numerous sources.
The debate began in Australia, where an advertising commission ruled that Power Balance must refund any unhappy consumers after finding no evidence. Power Balance themselves issued a statement saying there was "no credible scientific evidence" that the bands worked at all. That was followed by a class-action lawsuit in Los Angeles, a 300,000 Euro fine in Italy for false advertising, and an NIH conclusion that the scientific evidence was lacking. Here in South Africa, the local newspapers have picked up the story, I did an interview or two on the radio yesterday, so at the very least, the debate has now begun.
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