Wednesday, March 16, 2011

Nike’s Bread and Butter (Air Pegasus and Zoom Structure Triax)

If it’s not broke, don’t fix it. So the saying goes. But at Nike this mantra doesn’t hold much meaning. It’s footwear developers and designers’ job to constantly look to improve on shoes. Even if they seem fine just the way they are. And even if that means tweaking the same shoe each year for over two decades.

Meet the Air Pegaus and the Zoom Structure Triax. Two staples in the Nike Running line. Next, meet Carrie Dimoff and David Roulo, the developer and designer responsible for making sure that these core shoes get better each year while maintaining the integrity and feel of their respective lines.

Dimoff sat down with me to talk about the Zoom Structure Triax 14, which is the latest version out this spring. The structure has long been a go -to for runners with an overpronation problem. Dimoff admits it’s not always easy improving upon a shoe, when people love it the way it is. She explained that the process of updates is a team effort between developers like herself, designers and marketing. The Structure features a post which provides runners with pronation problems the support they need to keep their stride efficient and safe.

The latest edition marks the first time that the Structure has featured Nike Flywire on the upper and it’s actually only the second core running shoe to employ the technology. “The Flywire is probably the biggest addition to the Structure Triax,” says Dimoff who notes that it’s often tough to appease loyal fans of certain shoes and Nike’s standards.